Nike’s new concept store feeds its neighbors’ hypebeast and dad-shoe dreams

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Nike’s new concept store feeds its neighbors’...
 © fastcompany.com 2018
Everything about it–from its location to the products that it stocks–has been determined by data about how people from the area interact with Nike. The company found, for instance, that one in fifty p...


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concept, store, feeds, neighbors, hypebeast, dreams,