The Nike Swoosh Chain Pack Is Inspired By ’70s Color Schemes

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The Nike Swoosh Chain Pack Is Inspired By ’70s...
 © KicksOnFire 2019

The Nike Swoosh was drafted in 1971 by graphic design student Carolyn Davidson. Since then, it has transcended sport and become one of the world’s most recognizable logos. It was also subject to numerous articulations in the 1970s, ranging from the single Swoosh to the famous Futura logo lockup. Some of this diverse graphic design legacy is celebrated in a trio of new footwear packs, collected under “The Evolution of the Swoosh,” releasing from Foot Locker, Inc. (Foot Locker, Champs Sports, Eastbay,...


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