When You Can Cop the Next John Elliott x Nike LeBron Icon

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When You Can Cop the Next John Elliott x Nike...
 © Nice Kicks 2020
Before his celebrated New York Fashion Week presentation this weekend, John Elliott did something similar to a proven tactic in hip hop.

He put out a teaser image filled with sartorial goodness and even a sneaker debut, a move akin to artists dropping an unparalleled freestyle just days before an album release.

The move worked. Elliott’s NYFW show was a massive success, and the sneaker community is still reeling about the new Nike LeBron Icon colorway that predated the runway show on Instagram....

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