In that era, both were working with Reebok . AI had his Answer line and Skateboard P had his BBC Ice Cream collection.
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photo via Hervia
In 2001, Allen Iverson was getting buckets in the recently retroed Reebok Answer 5.
In 2005, Pharrell was making hits in Billionaire Boys Club clothing and his Ice Cream flavored Reebok Boardflips.