How the LeBron 7 Shifted Sneaker Culture

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How the LeBron 7 Shifted Sneaker Culture
 © Nice Kicks 2019
Say what you want, but the Nike Air Max LeBron 7 was the first King James signature that mattered to the masses.

Yes, the Air Zoom Generation was a dynamite debut. Yes, the Zoom LeBron IV brought back Foamposite. But no, neither pair mattered as much on the court and off the court at their time of drop as the LeBron 7.

Making Air Max relevant in modern basketball for the first time in a decade, the LeBron 7 pushed visible Air back to the forefront of Nike as a whole. Funny as after all visible Air and signature basketball...


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