Nike Has Just Sold Hurley

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Nike Has Just Sold Hurley
 © Nice Kicks 2020
Back in 2002 before LeBron James had laced up Air Zoom Generations in an NBA game, Nike was already investing in a new wave. It was that year they acquired Hurley .

Over the course of the last 17 years, Hurley has given Nike footing in the surf world and an even bigger imprint on the West Coast. Today, the Swoosh has announced the sale of Hurley to Bluestar Alliance LLC as Business Wire reports.

Hurley x Nike Free Run 3+

Hurley x Nike Free Run 3+

“We appreciate how Bob and the Hurley team have built Hurley into...


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