How Blue Ribbon Sports Became Nike

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How Blue Ribbon Sports Became Nike
 © Nice Kicks 2019
Phil Knight started his career selling imported Japanese shoes, not by manufacturing his own. In fact, it was only frictions with the Japanese company that forced him to found Nike .

If they’d kept their partnership amiable, Phil might have been working with Onitsuka for decades and Nike might never have happened.

Now let’s contextualize two things first about this time period: running isn’t really considered a sport or a hobby. It’s hard to believe, but at this time jogging to get exercise is something only maniacs...


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