Why Nike is Pulling Its Products from Amazon

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Why Nike is Pulling Its Products from Amazon
 © Nice Kicks 2020
Today, Bloomberg reported that Nike will stop selling both sneakers and apparel directly on Amazon . This marks the end of a pilot program between the two parties that began in 2017.

“As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail,” Nike said in a statement. “We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers...

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