Will Kanye West’s Yeezy Brand Be As Timeless As Jordan?

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Will Kanye West’s Yeezy Brand Be As Timeless As...
 © The Sole Supplier 2019

Image via Nike/Sneaker Politics

There are few brands that can say they’ve truly stood the test the time, and even fewer that have specific silhouettes that boast ‘icon’ status. Among the world’s most timeless brands are, of course, Nike and adidas. Both of these sportswear powerhouses count certain partnerships as their biggest success story. Nike’s Jordan Brand has been setting the standard for sell-out footwear since 1984 and in 2015, Kanye West changed the game with his very first pair of Yeezy 750, designed in...


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