Nike’s Dunk Explodes in Episode 3 of The Story of Dunk

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Nike’s Dunk Explodes in Episode 3 of The Story...
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Continuing on from the previous episode, Nike has dropped The Story of Dunk: Episode 3 – SB Dunk Phenomenon .

This episode highlights the spread of Nike SB after Nike had decided to delve deeper into skate culture. Pro skaters such as Paul Rodriguez & Eric Koston join industry experts such as Darin O’Brien (Concepts) & Amy Gunther (KCDC), narrating the next step of the Dunk’s explosion.

Nike knew they were entering a space that was apprehensive of larger corporations who looked to profit...


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