Collabs on Collabs for The Story of Dunk: Episode 4

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Collabs on Collabs for The Story of Dunk:...
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Last week’s episode saw Nike walk us through the explosion of the Dunk and Nike’s approach to a new market. Taking a tactical approach worked excellently for the Swoosh, and this week we’re treated to the newest episode on collabs .  This is where the Dunk approached levels that weren’t seen before for shoes, arguably giving it unmatched relatability for sneakerheads.

In the early 2000’s, the Dunk had already been around for a few years and had gained some notoriety. It found a home in a curated...


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