How Nice Kicks’ Matt Halfhill Took Over the Sneaker Internet

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How Nice Kicks’ Matt Halfhill Took Over the...
 © Nice Kicks 2021

Since 2006, Nice Kicks has been at the forefront of sneaker news and culture. At the helm has been Matt Halfhill. From his early retail days to growing the brand into what it is now, our very own Matt Halfhill has done it all.

Matt Halfhill sat down with Joe La Puma, Brendan Dunne, and Matt Welty for the Complex Sneakers Podcast. From getting the Nice Kicks domain for $8 to discussing the Austin flagship store, Halfhill walks down the Nice Kicks memory lane into what it is now.

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