George 'Iceman' Gervin's sneaker contract offers glimpse of Nike past

In 1977, Blue Ribbon Sports was still a year away from officially changing its name to Nike. And, in 1977, Blue Ribbon Sports was figuring out that big-name athletes and college basketball coaches would help pave the way to profitability. The company ...

The contents of this article inc any associated images are property of 2018 ©

Trending Sneakers News

Article Tags:
george, iceman, gervin, sneaker, contract, offers, glimpse,