adidas Brings A Sustainable Superstar With Primeblue Construction

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adidas Brings A Sustainable Superstar With...
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Following the debut of a vegan and eco-friendly Stan Smith PRIMEGREEN, adidas continues with its sustainability push, this time presenting the partly recycled Superstar Primeblue .

For the eco-conscious consumers out there, the sustainable adidas Superstar Primeblue utilizes a Primeblue construction, which is part-composed of Parley’s signature ocean plastic. The titular material crafts the entirety of the upper, while each panel and overlay retains a canvas-like look.

Moving towards the rear, the heel boasts “Core...

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