Reebok and Kerby Jean-Raymond Premiere ‘CrateMaster’ Short Film (Video)

Reebok is excited to bring to you the official premier of  CrateMaster , a narrative short film directed by Vice President of Creative Direction, Kerby Jean-Raymond. The film profiles grassroots inner-city basketball and the community of youth who build the game from the ground up. The film also carries forward Reebok’s new creative vision and narrative approach introduced by its recent video series, “ Reconnect .”

CrateMaster  was filmed in Brownsville, New York, adjacent to Jean-Raymond’s hometown of...

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