Kerby Jean-Raymond Directs Short Film “CrateMaster” For Reebok

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Kerby Jean-Raymond Directs Short Film...
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Reebok premieres CrateMaster , a short film directed by Reebok Vice President of Creative Direction Kerby Jean-Raymond. The film showcases grassroots inner-city basketball with the plot of the film centering around a kid doing everything in his power to win a pair of Reebok Question Mids through a basketball tournament. The film also is the kick-off of Reebok’s new identity, with Jean-Raymond and Reebok Artistic Marketing Director Jide Osifeso leading into the unveiling of a new global brand campaign in Spring/Summer ’22.


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