How Nike Brings Community to their Digitally Connected Marketplace

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How Nike Brings Community to their Digitally...
 © Nice Kicks 2021
Technology has allowed us to create new realities and tap into dimensions that haven’t been reached before. Now more than ever, we’re hyper-connected and quickly expanding into the metaverse. While technology is fascinating, we all know that the human essence behind the screen is what makes our fixation with tech so magnetic. Essentially the digital realm would be nothing without a tether to our real world values. Nike’s digitally connected marketplace strives to find balance between the contrasting realities by keeping community at the...

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