Nike is holding back its hottest sneakers from stores for its DTC push. One boutique owner is willing to stand up to the footwear giant.

"The industry pivot to high-heat products has left sneaker boutiques with product that doesn't move," he said. "Other than a white-on-white Air Force 1, everything is so difficult to sell." Trent said ...


The contents of this article inc any associated images are property of businessinsider.com 2022 ©

Trending Sneakers News

Article Tags:

holding, hottest, sneakers, stores, boutique, owner, willing, stand, footwear, giant,