The UA Flow Synchronicity Makes History as Under Armour’s First Running Shoe Made on a Women’s Last

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The UA Flow Synchronicity Makes History as...
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Under Armour launches the brand new UA Flow Synchronicity , a sneaker designed by women, for women. Using expert insights from Under Armour’s female athletes, an all-women UA design team was able to build an entirely new running shoe using a women’s last.

While creating the UA Flow Synchronicity was an extensive process that integrated data and consumer insights, the UA design team knew that they wanted to build a sneaker that was holistic and multi-layered. In the past women’s running shoes were often left as a...

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