The Rise, Fall, and Implosion of Zadeh Kicks — and Why It Matters Beyond the Sneaker World

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The Rise, Fall, and Implosion of Zadeh Kicks —...
 © Nice Kicks 2022
Fast cars, fancy watches, and millions missing—the rise and rapid fall of Zadeh Kicks is a cautionary tale about a white hot business that moves so fast it outpaces both regulators and consumer protection.

To make sense of the story of Zadeh Kicks, we have to first understand a few other things: how a business can operate in a shadow space without direct ties to suppliers of its products; the dangers of non-traditional and high interest loans; why the sneaker resale business has become the hottest space in men’s...


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