Famed Korean Bakery Taegeukdang Reworks the adidas Superstar

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Famed Korean Bakery Taegeukdang Reworks the...
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Where to Buy the adidas Superstar "Taegukdang"

As part of the German giant’s latest campaign, adidas is connecting with 11 iconic restaurants from all over the world including Seoul’s oldest bakery, Taegukdang .

The South Korean entity, which has been in operation since 1947, provides the inspiration for adidas’ classic Superstar silhouette. The bakery keeps things clean, sticking with a classic white leather base paired with a cream midsole and signature shell toe. Additionally, hits of black arrive on the...


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