Coco Gauff’s Signature New Balance Shoe Hits the Court Soon

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Coco Gauff’s Signature New Balance Shoe Hits...
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New Balance and Coco Gauff are changing the game.

The Boston-based brand and the solidified tennis star have announced New Balance’s first-ever signature tennis shoe. The New Balance Coco CG1 takes inspiration from the ’90s and is paired with NB’s modern tech with its FuelCell midsole and EnergyArc technology.

The entire team at New Balance from design, to marketing, truly cares about me as a person and not just an athlete and that relationship allowed us to create the Coco CG1. I signed with New...


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